Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Ask people to share their support publicly and be specific about what exactly each donation is funding (e.g. meals for 1 family for 1 month)
Owning and reusing insults against your brand (e.g. a critique of your staff uniforms) can increase ad click-through rates by up to 27%.
People were up to 48% more likely to choose a product when it stated who it was not for (e.g. “Not for risk-taking investors”) vs who it was for (e.g. “For a safe investment”).
Businesses that have a “woman-owned” label (e.g. on Google Maps) are perceived as up to 27% more competent and higher quality.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Showcasing that you are family-owned comes with a series of advantages, but also some pitfalls
Prices written in larger fonts seem cheaper, and numbers about key product features (e.g. hours of battery life) seem up to 26% more persuasive.
People were willing to pay up to 3x more for a watch when the available product quantity was set to 1,001 pieces vs 1,000.
Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.
